Interbuild will now happen every year.  The 2008 dates are already confirmed and an official announcement will be made at this year’s show.

In response to exhibitor and visitor demand show organisers, EMAP Construct, made the decision to switch to a yearly event on the back of the success of several other changes it has put it into place since its acquisition of Interbuild in 2004.

“Following our return of the event to its traditional autumn dates, a restored focus on the professional builder and significant investment in marketing initiatives to support the show, we have seen a very encouraging response from the trade,” says newly appointed Event Director, James Gower.  “All of these actions have been popular with visitors and exhibitors alike and now, it seems, the industry wants more.”

Show organisers are officially launching the UK’s biggest building show as an annual event at the Interbuild 2007 Exhibitor Party on Monday 29 October.  The announcement follows an extensive consultation period with Interbuild’s customers and the wider trade and is supported by the results of an independent survey. 

“Product launches are becoming far more frequent with 96% of the construction product and service sector now promoting new products at least annually,” says James Gower.

In total, 1500 participants took part in the independently commissioned research , including a mix of existing exhibitors, prospects and visitors. A detailed summary of the results is posted in full on the Interbuild 2008 website www.interbuild08.com

Furthermore, exhibitions such as Interbuild were cited (unprompted) as the top marketing activity in terms of ROI. And because the trade places so much value on exhibitions, a significant proportion of those questioned set aside budget to attend an exhibition or networking event of some kind every year.

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